In celebration of Chinese New Year, Swatch presents "The Blessing Sign" watch. The yellow silicone strap has a red silicone loop and sweeping stripes of color - orange, blue, pink and black - to represent the "Year of the Tiger." The strap holds a solid red plastic case framing a sun brushed golden dial. At the center of the auspicious space is the large Chinese sign, HU, printed in relief with a matt golden surface, signifying 'Tiger'. A tiger drawn in bright, bold colors leaps across the dial at hour three, and Roman numerals indicate 6 o'clock in yellow, 9 o'clock in blue and 12 o'clock in pink and orange. In the absence of additional numerals and indexes, delicate pink hour and minute hands mark the time. The watch is packaged with a plush tiger that is accented by the same colors seen on the watch.

You can purchase the watch now for $70 from the Swatch site.