"Born To Lose, Built To Win", like the title of his upcoming album implies, Juelz Santana has come from meager means to go from young protégé to boss in the rap game. Though he still reps Dip Set, he has created his own subdivision, Skull Gang, using luxury scarves as their calling card. Since Santana first hit the scene he's always been known for sporting a bandanna in his own signature crown style but as the Harlem native has matured so have his fashion choices. Now, by wearing the skull-patterned scarves of Alexander McQueen, Santana is using the line to represent his Skull Gang movement, whether the luxury house knows or not.

StreetLevel sat down with Santana to talk about his obsession with scarves, how many times one is allowed to wear pink and tying chicks up with these snazzy pieces. Ay!

Check out the interview after the jump.

StreetLevel: What scarves do you usually wear?

Juelz Santana: I definitely wear the Louis Vuitton scarves alot, we started that with Dipset. Alexander McQueen got nice scarves, those are the ones that have skulls all over them. We might rock out with the Muslim joints sometimes, the keffiyeh. But in a respectful fashion, because sometimes the Muslims think we're just throwing them on, so you have to be careful with those. Hermes got a couple different types of scarves that I like. They're not as big as the Louis'. I got three or four Hermes joints and I've got two Gucci scarves. Right now, its all about the Skull Gang movement and McQueen has skulls.


SL: Are their different materials that are better for certain seasons?

J: You can't rock a wool scarf in the middle of the summer. A silk scarf feels like a towel, you just throw it over your shirt, and that's where the swag comes into play. Now if you've got it choking around your neck, that's not hot. But rocking a scarf right is all a part of being splashy. A lot of people ask, 'How do you wear a scarf in the summer? It's crazy hot.' But scarves aren't a seasonal thing, it's reasonal thing. I also love the classic Louis [Vuitton] joint. They've got spring colors and thinner materials. Of course, you have to make sure that you do what you like to do how you like to do it whenever you like to do it. Write that down.

SL: Do you keep the scarf on during sex? Tie up your partner?

J: I take the scarf off when I cuddle in the sheets, that's the first thing off. The scarf is big enough for two, that's the good thing about the Louis scarf, it's like a blanket. Tying up? That's a nice one, I've never tried that, but I might now.


SL: Do your ladies ask to wear your scarves like a high school varsity jacket?

J: They ask for the scarves, but I can't do the chick questions, you're going to get me in trouble.

SL: How about wifey?

J: Yeah, she takes all my scarves, and they smell like her Lovespell by Victoria's Secret. I got her specific scarves but between mine and hers, we pretty much have everything. I borrow hers, if it matches what I have on. I bought her pink scarves, and I borrow them, men can do pink.

SL: Are there rules to wearing pink?

J: Yes, you can't wear pink four times in a row because it's a bright color, actually, not even three times in a row. If its hot, wear it but you can't over do it. Like purple is my favorite color, I was born in February and it's my birth stone, but I can't wear it everyday. Black, white or denim, those you can get away with more often. But you can't do yellow or orange everyday. You have to do it when it's necessary. Also, everything can't be match-y match-y. You can't have a purple shirt, a purple belt and purple shoes - that's some old pimp shit.


SL: Like the Dad in 1992's film, "Boomerang" and the mushroom outfit?

J: He had the mushrooms in the lining of his coat and that's fly. It's like mental splashing. For example, if I have my jewels matching my shirt, most people wouldn't notice that, but a fly person would. They'd step to you, like "I peeped that, that's fly."